Maybe the headlines should read: Land O Lakes destroys Native American Artist's work?
(Photo courtesy of Robert DesJarlait) |
DesJarlait was employed by the advertising agency Campbell-Mithun in Minneapolis when he was given the assignment to market the farmer-owned cooperative. The original brand of “Mia” had been refurbished twice since its launch in 1928. DesJarlait was tapped to create a third version. He reimagined a more human character, adding detail to Mia’s face and floral motifs on her dress. Subtle changes that mattered.
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